Vineyard, Pancake House Merge to Form “Martha’s”

Rainbow maple syrup introduced at "Martha's"

Springfield, MO—In this economy, local businesses are seeking unconventional ways to stay afloat, recently Martha’s Pancake House and Martha’s Vineyard decided to make the journey to profitability together by merging together to form “Martha’s.” The new joint venture will feature 24-hour combination of pancake house during the day and a gay nightlife destination during the evening.

Organizers say the savvy business move makes sense as overhead will be reduced and a new group of clientele will cross-pollinate the two long-standing establishments. To support that effort the breakfast menu will introduce a new Glow-stick Eggs and Ham menu item as well as a Rainbow Maple Syrup that tastes great on pancakes during the day or licked off a bare chest at night.

“The name Martha’s has considerable brand equity in the Ozarks, but it is confusing as to which Martha’s one is referring to,” said local advertising executive Salem Jones. “When we were given the assignment to brand the new company, we took the lowest common denominator and leveraged it to provide instant recognition within the community. I mean, we considered ‘vineyard’ and ‘pancake house’ but those names didn’t have the instant appeal of ‘Martha’s,’” continued Jones.

One patron of both establishments expressed relief upon hearing the announcement. April Hosmotten said, “I was always confused when my friends said ‘Let’s go to Martha’s’. I’d always end up on the wrong side of town. Now with one Martha’s I won’t have to make that mistake anymore!”

Aunt Martha’s red barn will be relocated atop Martha’s Vineyard to complete the business merger.

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