First Name Basis Only Commercial Zone on Campbell Ave.

Given name business-land

Springfield, MO – Sam’s, Casey’s, Freddy’s, Andy’s, and Famous Dave’s are taking advantage of specially zoned area on either side of south Campbell avenue, accessible via the gateway to first name business land: James River Expressway. Companies whose dba reflects a male or female first name have been incented to locate along this strip of real estate by tax breaks and special perks.

The Springfield Chamber of Commerce fielded a study ten years ago and found that first name businesses were under represented on the south side of town and a concerted effort was launched to lure companies to locate to the area. “Last name companies are a dime a dozen, we went to great lengths to ensure our citizens had a wide representation of first name businesses when making purchasing decisions,” said one official.

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Firsty-firstys as opposed to lasty-lastys, or firsty-lastys are people who have two first names as their legal given names. The designations break down even more when gender is considered. “My girlfriend is a firsty-lastly, girly-boy: Heather Brett. She loves going to firsty-firsty businesses like Jimmy John’s,” exclaimed Paul.

City Council plans to put into place nickname (Skinny Slims), first name-middle initial-last name (Joseph A. Banks) and joint sibling venture (Einstein Bros.) zones for commercial uses. “Names are special to people and they resonate with their identity…it is a piece of who they are and where they shop,” said one council member who preferred to remain nameless.